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When reaching out to A-level players you should follow a simple rule: connection first, pitch last. When you contact people that are considered to come from major league, it's not a reason to both hesitate or push. Take a deep breath, call all your patience for help if worried and go get their attention.
I then spent countless hours dissecting the corporate hierarchies of 10,000-person companies trying to figure out strategic entry points. This was time-intensive and hard to scale. Instead, I decided to target C-level execs and presidents because, to put it simply, people do not ignore emails that come from their bosses.
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There are a lot of theories out there as to the best time of day to send an email. Some people say to wait until the afternoon when people are bored and clicking around for things to do. Others say to catch them at night when they're cleaning house after a day's worth of work.
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